Season the beef with the black pepper and garlic powder and place into a 3-quart shallow baking dish. Stir the picante sauce, brown sugar and Worcestershire in a small bowl. Spread the picante sauce mixture over the beef. Cover the dish and refrigerate overnight.
Bake, covered, at 300°F. for 4 1/2 hours or until the beef is fork-tender. Slice or shred the beef. Divide the beef and sauce among the rolls.
TIP Alternate Preparation: To make this recipe in a slow cooker, cover and refrigerate the beef as directed above. Place the beef and picante sauce mixture into a 7-quart slow cooker. Cover and cook on LOW for 8 to 9 hours or until the beef is fork-tender. Slice or shred the beef. Divide the beef and sauce among the rolls.
Nutritional Values per Serving using Pace Picante Sauce: Calories 481, Total Fat 18g, Saturated Fat 6g, Cholesterol 108mg, Sodium 780mg, Total Carbohydrate 41g, Dietary Fiber 3g, Protein 40g, Vitamin A 3%DV, Vitamin C 3%DV, Calcium 7%DV, Iron 30%DV